Keynotes


OPENING GENERAL SESSION


Friday, November 8, 2024 8:30 AM - 10:00 AM
Speaker: Chef Eric Ziebold READ BIO eziebold@kinshipdc.com

Be My Guest: Implementing Hospitality into Pharmacy Practice

Do you have the desire to comfort your patients? Discover how Asian and Southern hospitality relate to pharmacy practice. Learn the tools necessary to help your patients feel like they are a guest at your practice site when you implement change to transactional moments. Storytelling brings the importance of service and emotion to life during this interactive session.

Learning Objectives

At the end of this activity attendees will be able to:

  • Describe the social aspects of Asian and Southern hospitality.
  • Identify the similarity in opportunity between hospitality in the service industry and in medicine.
  • Identify opportunities to fill transactional experiences with emotion.
  • Apply hospitality features to pharmacy practice and health care.
  • Identify methods you can use to be more effective engaging with people.
  • Explain the three effective steps to improve your patient interaction.


SECOND GENERAL SESSION:
A Leadership Conversation in Long Term Care Pharmacy

Saturday, November 9 at 8:30-10:00 AM EST
Speaker: Ben Link, PharmD, President, 46Brooklyn Research

Over the course of his pharmacy career, Ben has experienced the practice from the point of view of a patient, pharmacy technician, intern, pharmacist, assistant pharmacy manager, clinical pharmacist and clinical account manager. Ben has worked with small and mid-sized employer groups, professional organizations, Medicaid programs, workers’ compensation insurers and re-insurers, and Third Party Administrators (TPAs).  While employed within pharmacy benefit managers (PBMs) Ben recognized a need for change within the pharmacy supply chain. Ben joined 3 Axis Advisors to connect pharmacy claims data to people equally committed to getting the healthcare transaction right. Ben’s knowledge includes data analysis, database management, clinical evidence evaluation, healthcare policy and project management.

Ben received his degree as a Doctor of Pharmacy from Ohio Northern University with a minor in Spanish Language.

All of us loved the student we went to school with that understood how to study a study, that could definitively describe what evidence was valid and important to the decisions we might make as pharmacists. We look to those colleagues that immerse themselves in a critical aspect of our profession and lead us through it. Ben Link is one of those pharmacists. Instead of double blind, placebo controlled clinical studies, he chose to master the complex world of drug pricing. Ben knows the deep history of pricing medications; he exposed the manipulation in his work as President of 46 Brooklyn. Listen as he explores where we have been and where we are going as pharmacy struggles to find the right mix of reimbursement to fairly value who we are and what we deliver to the U.S. healthcare system.

Learning Objectives

At the end of this activity attendees will be able to:

  • Examine how long-term care pharmacy services support and benefit adults as the age in the nursing home and in assisted living and home settings.
  • Identify how pharmacists play a unique role in the medication management of older adults.
  • Describe how the changing demographics in the US Population are driving the need for innovative and patient centered pharmacy services.